Wonderful Words is a bookstore opening in downtown Bryan, Texas. I did a full brand design including the logo, brand book, illustrations, etc.
Augmented Reality Mural.
To make this store stand out even more I created an augmented reality mural to go on the back of the store. I wanted to create an unforgettable experience using the branding and mascot of the store to showcase a fun, artistic, adventure.
Augmented Reality Mascot.
To make the experience something that the customers can find consistently within the store, I created a fun in store secret with the store mascot hiding around leading the customers to store discounts or in store secrets.
Process.
Using Adobe After effects and Adobe Aero, I animated every individual element of the mural and placed them accordingly using the back of the store as an image anchor for the mural to play.